As a freelance web developer it is always exciting to get a client that has a nice budget and is interested in having a custom web design developed and implemented. Once the client likes the design and it is signed off on, the implementation into a CMS process takes place and normally everything runs smooth. The client has the exact look and feel they were interested in and all the features placed where they want based off the freelancers advice and knowledge.
The clients that dont have a budget to get a custom design usually settle for themes and templates, but normally end up with the same results as the client that paid more for the custom design. That brings up my question:
Do you really need a custom design?
First, let me say that I understand that businesses and companies need to have a unique look and brand. Having a unique look is what makes your target market remember and use your services whenever needed. This is a great and is exactly what branding is suppose to do.
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