Recently, I have been doing a lot of Fort Worth internet marketing to help drive online traffic to local business owners websites. When I start new campaigns, I generally setup landing pages to help convert online traffic into business leads. These pages are normally on the clients domain name, but I also setup little microsites around the business niche.
I use these small websites to target different keywords and take up more real estate in the search engine results.
Normally, I use existing WordPress themes to quickly get these sites up and running. Since I launched MDLWP with the new Material Design framework from Google, I thought it would be nice to make my own lead generation theme.
This theme is actually just a clone of MDLWP with a new homepage layout. Here is a screenshot of the homepage:
The theme includes all the features and components you would expect in a lead generation landing page. Some of these elements include:
- large phone number in header
- banner with call to action
- simple lead generation form
- content areas to call out different services
- bottom call to action
- footer contact details
Again, this is a pretty standard lead generation landing page that is fully responsive and ready for any type of traffic. It is also important to note that the theme is just a start. It should be A/B tested to increase the conversion rates.
As of now, this WordPress theme is just a personal project that I will use for clients. If there is enough interest, I may package it up for general use.
Let me know in the comments section below your thoughts on the theme. What elements would you add/remove? What changes would you make?