Recently, I have been doing a lot of Fort Worth internet marketing to help drive online traffic to local business owners websites. When I start new campaigns, I generally setup landing pages to help convert online traffic into business leads. These pages are normally on the clients domain name, but I also setup little microsites around the business niche.
I use these small websites to target different keywords and take up more real estate in the search engine results.
Update: 2015 – This post has been sitting as a draft in my Dashboard for 2 years.. I decided to edit it a bit and publish. All content still relevant.. Typos/grammar = Love. Enjoy.
If you live in DFW area there is no doubt that you have heard of the Star-Telegram. It is a great source of local news and is owned by the second largest newspaper company in the United States (McClatchy). We all know how subscription based printed media has struggling the last 5+ years. Due to this issue, companies like McClatcy look to use their online presence to make up this loss in revenue.
This is great, I just believe the way Star-Telegram.com is trying to make money online could be accomplished in a smarter, more effective way for both the company and for their online visitors.
This post is going to go over how I personally would run the digital marketing and position the Star-Telegram web presence to bring in more revenue and increase traffic without all the ads you are currently bombarded with.
Playing around with the suite of front-end projects that the team over at thoughtbot maintains, I created Hooch. I have always been a fan of Bootstrap, but it is always fun to play with other front-end frameworks. Testing their projects out, I made a nice little WordPress theme.
For those of you who have no idea what any of those are, let me give brief introduction.
One of the most popular themes over at BragThemes.com is PinStrap. Most people find it by looking for WordPress themes with a “Pinterest layout” or “Pinterest design”. Pinterest really made the masonry layout popular and a lot of people want the same design for their website.
Since material design has been gaining popularity, I thought it would be nice to integrate the masonry layout within the MDLWP WordPress theme.
If you have followed my online ventures over the last few years then you probably know about StrapPress. If not, where have you been? Just kidding.. but really..
StrapPress was my first WordPress theme based off the popular Bootstrap framework. The theme has changed a ton over the years based on user feedback and new Bootstrap features. StrapPress is really a great theme for those who want to use all the Bootstrap components in a WordPress theme.
Some people use StrapPress as-is and others use it as a parent theme to build a customized look and feel for their website(s). This brings me to why I wrote this post…
Recently, I created a tutorial series that shows how to convert a HTML template into a WordPress theme. If this is something you might be interested in you can find it over at BootstrapWP.com
Google has been hinting at releasing a Material Design CSS library!
Until then, I have been using MaterializeCSS.com to create some pretty cool Material Design WordPress themes.
I put together a little WordPress theme shop with the Easy Digital Downloads plugin over at MaterialDesignThemes.com to showcase the different Material Design themes available on the web right now.