I hope everyone that is interested in SEO and how Google ranks websites for certain terms read the Times article about J.C. Penney called The Dirty Little Secrets of Search. If you are interested in how search engine optimization works, the article had a lot of great takeaways. The basis of the article is that J.C. Penney has recently been paying a third party company to get their website to show up on the first page of Google for all kinds of different search terms. The J.C. Penney website was outranking Samsonite.com for the search terms “Somsonite carry on luggage,” now that is crazy! The reason I say their website “was outranking” is because Google has recently caught on to the black hat methods that J.C. Penney was using and applied a “manual action” against J.C. Penney’s search rankings.
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Tag: search engine optimization
What exactly does a SEO ready website mean?
I see time and time again, a web development company saying the websites they develop are SEO ready or SEO friendly. As a web developer and search engine optimization strategist at spamzilla.io, this is hilarious. Half of them do not even use a keyword position checker. I think it is safe to say that every website on the internet is SEO ready and SEO friendly. I guess a web design company could develop a website that uses black hat SEO techniques that could actually hurt your websites rankings, but I don’t see why a company would do that. This would just give the web design company a bad reputation. Any good web developer should set a website up in a SEO friendly way when delivering a website to a client. There should be several things already in place that include:
- title tags
- meta tags
- heading tags
- image alt tags