I have been doing a lot of digital marketing and lead generation for local businesses lately. A majority of the time, the business website I am working with is not optimized to capture leads.
I normally just see brochure type sites with general information about the business products/services with a contact page.
This doesn’t really do much for the business. They always wonder why their website isn’t generating any new business…
With all the WordPress themes and related projects I put out of the web I get a lot of questions of how to do certain things and how to make certain changes/customizations.
I have had the domain helpwp.com for a while now and have always wanted to put it to use. So… I decided to create a website with video and written WordPress tutorials.
I have built several WordPress themes with the different Material Design libraries and frameworks that are available online. It is fun to integrate these CSS and JS libraries into a WordPress theme and make everything work together nicely. Normally you can just add the CSS and JS files into the theme, enqueue the scripts and styles, add a few classes to the WordPress theme files, and you are set. Other times it requires a little more work.
Recently, I have been doing a lot of Fort Worth internet marketing to help drive online traffic to local business owners websites. When I start new campaigns, I generally setup landing pages to help convert online traffic into business leads. These pages are normally on the clients domain name, but I also setup little microsites around the business niche.
I use these small websites to target different keywords and take up more real estate in the search engine results.
Update: 2015 – This post has been sitting as a draft in my Dashboard for 2 years.. I decided to edit it a bit and publish. All content still relevant.. Typos/grammar = Love. Enjoy.
If you live in DFW area there is no doubt that you have heard of the Star-Telegram. It is a great source of local news and is owned by the second largest newspaper company in the United States (McClatchy). We all know how subscription based printed media has struggling the last 5+ years. Due to this issue, companies like McClatcy look to use their online presence to make up this loss in revenue.
This is great, I just believe the way Star-Telegram.com is trying to make money online could be accomplished in a smarter, more effective way for both the company and for their online visitors.
This post is going to go over how I personally would run the digital marketing and position the Star-Telegram web presence to bring in more revenue and increase traffic without all the ads you are currently bombarded with.