Internet Marketing – Does Even Care?

Update: 2015 – This post has been sitting as a draft in my Dashboard for 2 years. I decided to edit it a bit and publish. All content still relevant.. Typos/grammar = Love.  Enjoy.

If you live in DFW area there is no doubt that you have heard of the Star-Telegram. It is a great source of local news and is owned by the second largest newspaper company in the United States (McClatchy). We all know how subscription based printed media has been struggling the last 5+ years. Due to this issue, companies like McClatcy look to use their online presence to make up this loss in revenue.

This is great, I just believe the way is trying to make money online could be accomplished in a smarter, more effective way for both the company and for their online visitors. For exmaple, more traffic can be garnered by taking the help of SEO Cyprus and other guest post outreach services to get higher traffic on a website.

This post is going to go over how I personally would run the digital marketing and position the Star-Telegram web presence to bring in more revenue and increase traffic without all the ads you are currently bombarded with.

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Hooch - Bourbon WordPress Theme

A Bourbon, Neat, Bitters, and Refills WordPress Theme

Playing around with the suite of front-end projects that the team over at thoughtbot maintains, I created Hooch. I have always been a fan of Bootstrap, but it is always fun to play with other front-end frameworks. Testing their projects out, I made a nice little WordPress theme.

Hooch is a WordPress theme based off Bourbon, Neat, Bitters, and Refills.

For those of you who have no idea what any of those are, let me give brief introduction.

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Material Design - Pinterest Layout

Material Design Masonry Layout

One of the most popular themes over at is PinStrap. Most people find it by looking for WordPress themes with a “Pinterest layout” or “Pinterest design”. Pinterest really made the masonry layout popular and a lot of people want the same design for their website.

Since material design has been gaining popularity, I thought it would be nice to integrate the masonry layout within the MDLWP WordPress theme.

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Strappress - Rich Eisen

A StrapPress Surprise

If you have followed my online ventures over the last few years then you probably know about StrapPress. If not, where have you been? Just kidding.. but really..

StrapPress was my first WordPress theme based off the popular Bootstrap framework. The theme has changed a ton over the years based on user feedback and new Bootstrap features. StrapPress is really a great theme for those who want to use all the Bootstrap components in a WordPress theme.

Some people use StrapPress as-is and others use it as a parent theme to build a customized look and feel for their website(s). This brings me to why I wrote this post…

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Material Design Lite WordPress Theme

Material Design Lite WordPress Theme

Google recently announced Material Design Lite which includes CSS, HTML, and Javascript to help you add Material Design components to a website.

Material Design Lite lets you add a Material Design look and feel to your websites. It doesn’t rely on any JavaScript frameworks and aims to optimize for cross-device use, gracefully degrade in older browsers, and offer an experience that is immediately accessible.

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Last Post Class

Adding a Class to the last WordPress Post

So the other day I as working on a WordPress theme where I was including bottom borders after every blog post. I liked the way this looked except for the last post.. In this case, the last post had a bottom border and didn’t look good with the navigation. The CSS selector :last-child wasn’t giving me the result I was looking for so I did some searching..

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Material Design WordPress Theme

Material Design WordPress Theme

You might have heard Google has been putting together a set of guidelines for web and application design called Material Design. These guidelines and principles set the baseline that web developers and designers should follow for the best user experience.

Google hasn’t released any markup or code, but there are a lot of projects online that are following there guidelines to create Material design frameworks. The one that caught my attention created a Material Design Bootstrap theme. You can see the demo here.

Since I have been building Bootstrap WordPress themes over at and, I thought a Material Design WordPress Theme would be a fun project. So I put together a WordPress theme that uses the Material Design Bootstrap theme and called it MaterialWP.

If this is something you might be interested in, you can download it at or on GitHub.

Let me know what you think!