Google changes algorithm to list higher quality sites

The Google blog just announced that they have changed their algorithm to list higher quality websites.

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

This is good news for the bloggers and website owners that write and produce their own content. Writing unique content is very important when trying to rank in the major search engines and this article just stresses that fact. Not only does Google reward you for unique content, but your website is more likely to get more one way links from webmasters than other websites that just copy content, see more here to learn about the power of google stacks.

It is also interesting to read that Google is looking into the sites that people are putting into the Blocklist Chrome extension. I think as this Blocklist extension gets more and more popular you will see Google starting to take this into consideration when ranking websites. The majority of people that use the Blocklist extension are only going to block poor and non-useful websites, so why shouldn’t Google use it in their algorithm?

Overall, if you provide unique content and don’t use any black hat techniques to try and ‘trick’ Google, you should have nothing to worry about. Google is getting smarter and smarter by the day! What are your thoughts? Use the comment section below and share what you think.