Update: 2015 – This post has been sitting as a draft in my Dashboard for 2 years. I decided to edit it a bit and publish. All content still relevant.. Typos/grammar = Love. Enjoy.
If you live in DFW area there is no doubt that you have heard of the Star-Telegram. It is a great source of local news and is owned by the second largest newspaper company in the United States (McClatchy). We all know how subscription based printed media has been struggling the last 5+ years. Due to this issue, companies like McClatcy look to use their online presence to make up this loss in revenue.
This is great, I just believe the way Star-Telegram.com is trying to make money online could be accomplished in a smarter, more effective way for both the company and for their online visitors. For exmaple, more traffic can be garnered by taking the help of SEO Cyprus and other guest post outreach services to get higher traffic on a website.
This post is going to go over how I personally would run the digital marketing and position the Star-Telegram web presence to bring in more revenue and increase traffic without all the ads you are currently bombarded with.